What is Bounded Choice

What is Bounded Choice?

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What is Bounded Choice

What is Bounded Choice?

The Concept of Bounded Choice

Dr. Lalich’s original and groundbreaking theory of “bounded choice” was the culmination of her doctoral research, which was a comparative study of two seemingly very different cults: Heaven’s Gate (awaiting pickup by a UFO to their true home, the Level Above Human) and the Democratic Workers Party, a radical leftist cult whose goal was to change this world through social revolution.


The bounded choice framework highlights four interlocking features present in cults: charismatic authority, transcendent belief system, systems of control, and systems of influence. It explains how normal, intelligent people can give up years of their lives – and sometimes their very lives – to exploitative leaders and extreme ideologies that appear bizarre or unrealistic, at best.


Dr. Lalich’s work illuminates how, through abuse of power and well-known indoctrination methods, members are led into a state of “bounded choice,” in which they make seemingly irrational decisions in a context that makes perfect sense to them and is, in fact, consistent with their highest aspirations. Unfortunately, they are succumbing to the illusion of choice.

Created by Andrew Pledger

The Concept of Bounded Choice

Dr. Lalich’s original and groundbreaking theory of “bounded choice” was the culmination of her doctoral research, which was a comparative study of two seemingly very different cults: Heaven’s Gate (awaiting pickup by a UFO to their true home, the Level Above Human) and the Democratic Workers Party, a radical leftist cult whose goal was to change this world through social revolution.


The bounded choice framework highlights four interlocking features present in cults: charismatic authority, transcendent belief system, systems of control, and systems of influence. It explains how normal, intelligent people can give up years of their lives – and sometimes their very lives – to exploitative leaders and extreme ideologies that appear bizarre or unrealistic, at best.


Dr. Lalich’s work illuminates how, through abuse of power and well-known indoctrination methods, members are led into a state of “bounded choice,” in which they make seemingly irrational decisions in a context that makes perfect sense to them and is, in fact, consistent with their highest aspirations. Unfortunately, they are succumbing to the illusion of choice.

Created by Andrew Pledger

Bounded Choice Framework


Four Dimensions of Bounded Choice

Created by Andrew Pledger

The Concept of Bounded Choice

Dr. Lalich’s original and groundbreaking theory of “bounded choice” was the culmination of her doctoral research, which was a comparative study of two seemingly very different cults: Heaven’s Gate (awaiting pickup by a UFO to their true home, the Level Above Human) and the Democratic Workers Party, a radical leftist cult whose goal was to change this world through social revolution.


The bounded choice framework highlights four interlocking features present in cults: charismatic authority, transcendent belief system, systems of control, and systems of influence. It explains how normal, intelligent people can give up years of their lives – and sometimes their very lives – to exploitative leaders and extreme ideologies that appear bizarre or unrealistic, at best.


Dr. Lalich’s work illuminates how, through abuse of power and well-known indoctrination methods, members are led into a state of “bounded choice,” in which they make seemingly irrational decisions in a context that makes perfect sense to them and is, in fact, consistent with their highest aspirations. Unfortunately, they are succumbing to the illusion of choice.

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Bounded Choice Framework


Bounded Choice Framework


Four Dimensions of Bounded Choice
Four Dimensions of Bounded Choice

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